What's unique about your business idea?
What will make people buy/use your business instead of someone else.

Who is your target buyer/customer?
Who will buy your product/service, or who do you really want to sell to?

Who are your competitors?
Where they are located, what do they sell, are they cheaper or more expensive than you?

What messages do you want to communicate to your target audience/customers?
How do you cater to the needs of your customers?

How do you plan to sell to your customers?
Will you do this online, from a shop, door to door?

How will they know who you are, where you are, what you are selling?
What methods of advertising will you use? Newspapers/Magazines?

If you need more help to develop your sales & marketing activities for your business idea, call a Youth Enterprise advisor on 01482 839479.